The project’s goal is to raise awareness on climate change, and to give visibility, promote and strengthen the work that women are doing to mitigate or adapt to climate change in Tanzania, focusing on three strategic groups: journalists, farmers and social leaders. The participants will benefit from an intensive training at Universidad Autónoma (Madrid) in climate change, ecology, sustainability and leadership suited to the participants’ profiles and to their areas of activity. The selected women will be requested to design a climate change initiative that will be implemented in their respective communities, on the ground. With the support of the women journalists we will design and carry out a media campaign in Tanzania to sensitize Tanzanian people on the need to propel global change to deal with climate change. As a result of this project, the 15 beneficiaries will be the backbone of a community of “green” voices made up of Tanzanian women leaders committed to the environment and inclusive growth.

The Green Voices of this community of women will raise awareness in Tanzanian society about the threat posed by climate change, about the causes of climate change as well as about possible solutions.


Climate change has a negative impact on agriculture and food security, as well as on biodiversity and the preservation of the ecosystems.

Women are crucial actors to face climate change because they possess a great deal of traditional knowledge and because they generally have greater and better environmental awareness. The responses to humanitarian and environmental crises caused by climate change should take gender considerations into account. Women’s needs should be identified and addressed. Initiatives carried out by women in the field of civil society, especially in rural areas and in the agriculture sector, are critical in addressing global warming and in achieving sustainable, inclusive development. The work of women journalists is essential to explain the causes and effects of climate change and to describe how communities and countries can adapt. They can report on what is being done and what needs to be done in this area.

Green Voices aims to identify and raise awareness of the work that women are doing to tackle climate change. Work will be done with social leaders, especially in rural areas, with women farmers, as well as with women journalists.

In Africa, 90% of the women work in agriculture-related tasks. Lower production resulting in food shortages will affect them directly. In short, there is a direct relationship between environmental degradation and rural poverty, which is detrimental to the living conditions of women. 


Tanzania ratified the UN Framework Convention on Climate Change and the Kyoto Protocol in 1996 and 2002 respectively, and has promoted a regional agenda for climate change. At the national level, it has adopted the National Strategy for Climate Change (2012) and the Zanzibar Strategy for Climate Change (2013), in addition to the Agriculture Climate Resilience Plan (2014). There is also a National Climate Change Communication Strategy, in force until 2017.

The Tanzanian Government’s aim in this regard is to promote sustainable and inclusive economic growth . The country is vulnerable to climate change and the urban population, expected to triple by 2030, will suffer more severe and frequent flooding. Coastal areas will suffer erosion resulting from the rise in sea level and changing winds. In agricultural areas, the population will face the consequences of rising temperatures on crops and livestock.

There is 28% of the population in Tanzania living below the poverty line, with the poor population in rural areas being particularly vulnerable to global warming. Agriculture generates 25% of the GDP and 24% of exports. In rural areas, 85% of the women work in agriculture and this depends on rainfall. A drop in rainfall of 10% is calculated to lead to a decrease of 2% in GDP (Seitz and Nyangena (2009)) and if the temperature rises by 2 degrees Celsius, yields may be reduced by 13% (Manneh et al (2007).

The various specific initiatives that have been carried out in recent years include the “Ecovillages” project that has been implemented as part of the Global Climate Change Alliance in Tanzania: Pemba Island (led by a local ONG, Community Forest Pemba); Chololo Village (led by the Institute of Rural Development Planning); and Uluguru Mountains (Sokoine University of Agriculture). 

The campaign will be carried out by the five women journalists with the support of the other participants.. The green initiatives designed and carried out by the participants will be used as examples of good practices. Within the framework of the campaign the participants will become green spokeswomen in the country. They will generate opinion and will raise awareness of the problems caused by climate change and encourage palliative solutions. The ultimate goal is for the participants in the training to pass on the benefits to their communities. This is to be achieved through the green initiatives. 

Five farmers, five social leaders and five journalists from Tanzania will be selected to take part in an intensive training in sustainability, ecology, climate change and leadership to be held at the Universidad Autónoma (Madrid, Spain).


The farmers and the social leaders will draw up and carry out a green initiative or project in their respective communities that will be monitored by the Women for Africa Foundation and Universidad Autónoma in collaboration with local partners. The five journalists participating in Green Voices will be requested to report on the initiatives and projects carried out by their mates. Synergies and mutual cooperation will be built up among the participants´projects to foster a true community of green voices. Green initiatives will have a ripple effect on the ground. To boost this effect, a national communication campaign will be carried out, based on the experiences of the fifteen women participating in the Green Voices Project in order to raise awareness among the Tanzanian population about the effects of climate change.

Our campaign shall observe the framework laid down by the National Climate Change Communication Strategy (2012-2017), a multilevel strategy that involves various stakeholders. According to this document, the key issues that should act as guidelines for communication are: general knowledge on climate change; adaptation; mitigation; research on climate change; and financing the fight against climate change and gender.


Duration: 1 month. 

This campaign, like the Green Voices project in general, should be integrated into Tanzania’s official strategy against climate change and would benefit from the cooperation with the Tanzanian government. Although it will be a campaign run by women, we must try to reach as many people as possible, especially children, in order for them to become aware and understand the importance of tackling and mitigating climate change.

Content: This is basically the content of the projects launched by the businesswomen and social leaders, but news will also be provided about projects on climate change, especially examples of work done in Tanzania, preferably by women.

Start: June 2016, with the public presentation of the Green Voices project itself and the projects that the beneficiaries will be implementing at that time.